SEO services for the public sector
We help residents find your organisation’s services through search when they need them.
Why public-sector SEO differs from commercial SEO
In the commercial world the goal of SEO is to sell. In the public sector the goal is different: to shorten the distance between a resident’s question and the official answer.
That is why the work itself is different:
- the most important keywords are the names of services and procedures, not the brand;
- the content must be accurate and legally correct – you cannot “optimise” by distorting the facts;
- a large share of searches are questions about documents, deadlines, fees and registrations;
- the website must meet accessibility requirements – this is both a legal obligation and a ranking factor.
What SEO services cover
We work in four directions that complement each other:
- Technical health. Indexing, sitemap, speed, error pages, duplicates, structured data.
- Matching content to demand. We find out which words residents actually use to search for your services, and align page titles and texts with that language.
- Website structure. So that the most important pages are reachable in a few clicks and linked to each other.
- Measurement. Google Search Console, reports and a clear answer on what has changed.
Where we start
The first step is always an audit – without it, any work would be guesswork.
- we check which pages are in the Google index at all;
- we find the search queries for which the website already appears but gets no clicks;
- we assess the technical obstacles that hold back indexing;
- we compare the content with real search demand in Lithuania.
Pradėti nuo svetainės patikros
The result of the audit is a concrete list of tasks ranked by benefit and cost, not general recommendations.
The most common mistakes we find
- Page titles are written in the organisation’s own jargon. “Areas of activity” does not match what people search for.
- Important information is published only in a PDF file. Search engines index it less well, and it is awkward for a resident on a phone.
- News crowds out services. Service pages stay deep in the structure with no internal links.
- Redirects were lost after the website was updated. Old addresses return an error, and the visibility built up over time is lost with them.
- Nothing is measured. Search Console is either not connected or nobody looks at it.
What you can realistically expect
SEO does not deliver instant results. Technical fixes show within a few weeks, changes to content and structure within a few months.
For a public-sector organisation, the practical benefit is usually measured not in “rankings” but in the fact that:
- there are fewer repeated questions by phone and email;
- residents find documents, deadlines and registration forms themselves;
- service pages start to appear in search, not just the organisation’s name;
- there is objective data on how the website is used.
We do not promise a specific position in search – no one can honestly promise that. We promise a clear task list and a measurable change.
SEO is closely linked to other work: website maintenance keeps the technical health in shape, the cheapest time to get the structure right is the website development stage, and WCAG compliance helps both people and search engines at the same time.
Want to know how your website looks in search?
We prepare a free website review: what Google indexes, which queries your website appears for and which technical issues hold back its visibility.
- The price is fixed in the contract, we agree the timeline after the first call
Frequently asked questions
Short answers to the questions we hear most often from organisations.
Does a public-sector organisation need SEO at all?
If residents look for the services you provide online – yes. Here SEO is not advertising but a way to reduce the organisation’s workload: the more answers people find themselves, the fewer repeated enquiries your staff receive.
How soon are results visible?
The effect of technical fixes is usually visible within 2–6 weeks, and that of content and structure changes within 3–6 months. The speed depends on the state of the website and the competition for specific queries.
Can you guarantee first place on Google?
No, and no honest service provider makes such a promise – no one controls the order of search results except Google itself. We guarantee a specific task list, its completion and a measurable report.
Do we need to replace the whole website?
Usually not. Much of the benefit comes from technical fixes, aligning titles and sorting out internal links on the existing website. A full rebuild is considered only when the old platform is no longer supported or does not meet accessibility requirements.
How is SEO related to accessibility for people with disabilities?
Closely. A clear heading structure, image descriptions, text content instead of images and correct HTML structure help both screen readers and search engines at the same time. That is why we handle WCAG compliance and SEO together.